Lumeva

Lumeva

Advertising campaign for skin care and beauty with AI generated video and images.

Advertising campaign for skin care and beauty with AI generated video and images.

Generative AI

Branding

Content creation

Advertising

Overview

Lumeva, a forward-thinking beauty brand, aimed to launch a visually captivating, inclusive, and scalable advertising campaign for its latest product line. By partnering with our agency, Lumeva leveraged AI-generated imagery to create a cost-effective, high-quality campaign that resonated with their audience across various platforms.

Challenge

Creating a traditional beauty campaign often involves significant time and resources:

  • High production costs: conventional campaigns require photographers, models, stylists, and extensive post-production.

  • Time-intensive logistics: Managing schedules, securing locations, and handling multiple rounds of edits delays launches.

  • Cross-channel consistency: Ensuring a cohesive look across platforms demands extensive resizing and retouching.

Solution

We implemented an AI-driven solution, transforming Lumeva’s campaign approach:

  • AI-powered image generation: by training an AI model on Lumeva’s product imagery, we created photorealistic visuals of models and skincare products, eliminating the need for traditional photoshoots.

  • Creative flexibility: the AI enabled the creation of diverse, inclusive imagery by experimenting with different skin tones and backgrounds, making the campaign more relatable and on-brand.

  • Cost and time savings: using AI, we reduced production costs and expedited delivery, allowing Lumeva’s team to focus on finalizing creative assets instead of coordinating physical shoots.

  • Consistent cross-channel visuals: the AI generated multiple optimized variations, ensuring a cohesive look across all channels.

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